Work with me!

Drawing on my extensive experience in the drinks industry, I provide bespoke advice on product development and brand building as well as consumer and trade advocacy in the field of spirits. From helping you to formulate a long-term vision and strategy to creating training programs and educational tools for your team or your customers – if you are looking for a highly qualified external expert on all things booze marketing, reach out.

A master storyteller, I can create, edit and translate relevant and highly entertaining content ranging from original material for press releases, landing pages, newsletters, advertising campaigns and other sales-enablement collateral to in-depth educational pieces and engaging mentoring programs.

Brand archaeology is increasingly recognized by marketers as a fundamental methodological approach: recovering and interpreting material and immaterial cultural assets associated with heritage brands not only creates market value but could also generate new meanings. I am eager to conduct archival and library research that will enhance your brand’s authenticity, help you develop impactful content, or inform your innovation processes.

I am available for any speaking engagements aimed at advancing the audience’s knowledge about the past, present, and future of alcohol. Formats may vary from one-off presentations on a selection of topics related to drinking and drinks marketing to crash courses about any of the main spirits categories or history of liquor more generally.

As a certified Habanos Sommelier and one of the official judges of the Cigar Smoking World Championship (but above all, a long time cigar lover), I will be happy to create a premium cigar pairing program for your brand and activate it globally through my personal network of top cigar influencers.